Often, we don't order a photo book until the last possible minute — which is natural — but that means you're going to be paying more for rush delivery services, which can increase the cost greatly. If you want to order a photo book as a gift, try and do it as early as possible. Not only does it save you time, but it gives you the chance to look over the book and order a reprint in case there are any errors. Another reason to order as early as possible is that many of the best photo book services offer big discounts throughout the year — up to 50% off in some cases, or with other extras thrown in. So, if you can afford to wait, you can create a photo book on the service of your choice, and wait until there's a sale that you like.
Image quality
Above all else, the best photo book should look good. This means the quality of the photos should be great — skin tones should be accurate, lighting should be correct, and details should be crisp. In the best photo books, you should have good contrast, deep blacks, and an overall evenness in color gradation.
Book construction
A photo album should also be constructed well. You shouldn't see pages coming free from the binding, the paper itself should have a substantial feel, and images and text should be aligned properly.
Book-creation software
You should also choose a photo book service based on its software. Some, like Mixbook, allow for much more creative options than others, allowing you to fully edit the template, easily find background art and more, and make fine adjustments to your photos, too.
Cost
Price is also an important factor. With the exception of the most and least expensive options, you won't find too much variation between photo book printing services. However, some services offer options like better paper, different-size books, and things like lay-flat binding, which means you can open the book flat on a table, and not worry about breaking the spine.
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